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Advertising & UGC

Ad creative and campaign concepts.

Sample work showing how we approach paid advertising for local businesses. These are concepts, not results from past clients, and no performance figures are claimed.

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01 / Showcase

UGC-style video concepts

Short, authentic-feeling vertical videos built for Reels and short-form feeds.

Concept

UGC video concept · Dental

“First visit, explained” — UGC video concept

Friendly walkthrough of a first appointment to reduce anxiety and invite new-patient bookings.

  • Reassuring tone, no medical claims
  • Shot in the clinic, natural light
  • Subtitle-first editing

Meta Reels / short-form

Concept

UGC video concept · Roofing

“Before you hire a roofer” — UGC video concept

Talking-head, phone-shot style. A tradesperson explains what homeowners should ask about insurance, written quotes and materials.

  • 15–25 second script
  • Captions burned in for sound-off viewing
  • Ends on a clear offer and phone number

Meta Reels / Instagram

02 / Showcase

Static ad creatives

Single-image and carousel ads with headline variants for testing.

Concept

Static creative · HVAC

Seasonal tune-up — carousel

Four-card carousel covering common warning signs and a seasonal service offer.

  • Educational first, offer last
  • Reusable template across seasons

Meta Feed

Concept

Static creative · Plumbing

Emergency plumber — static ad set

Bold, high-contrast static creative with a tap-to-call focus and three headline variants for testing.

  • 3 headline variants
  • Square and 9:16 sizes
  • Click-to-call button

Meta Feed / Stories

03 / Showcase

Campaign concepts

How we would structure campaigns on Google and Meta for local service businesses.

Concept

Campaign concept · Construction

Retargeting funnel — concept

A simple three-step plan: awareness video, proof-of-process creative, then a direct enquiry offer.

  • Audience built from site visitors
  • Budget split between prospecting and retargeting

Meta Ads

Concept

Campaign concept · Home improvement

Local search campaign — structure

Example account structure: service-based ad groups, location targeting, call extensions and a matching landing page.

  • Separate ad group per service
  • Negative keyword plan
  • Conversion tracking for calls and forms

Google Ads

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