Website redesign & optimization
You don't necessarily need a new website.
If your website is outdated, slow or hard to use on a phone, we start by assessing what you have. Then we fix what is holding it back, and only rebuild what truly cannot be saved.
01 / Assess first
What we look at in your current site.
The assessment is written, plain-language and prioritised, so you can see what matters most before deciding anything.
Visual design
Is the site dated, cluttered or inconsistent with the quality of your work?
Mobile experience
Does it fit a phone screen, with readable text and tap targets that work?
Navigation & UX
Can a visitor find your phone number and contact form within seconds?
SEO foundations
Titles, headings, metadata, structure and local signals.
Speed & latency
Page weight, image sizes, scripts and server response.
Core Web Vitals
Loading, interactivity and layout stability as measured by Google.
02 / Two possible outcomes
Improve it, or rebuild it. We tell you which.
Most common
Modernise what exists
- Refresh layout, typography and imagery
- Fix mobile responsiveness
- Optimise images and assets
- Improve structure and SEO
- Restructure navigation
- Keep content and URLs that already work
When needed
Rebuild on a solid base
- The platform is unsupported or insecure
- The structure cannot be made mobile-friendly
- Performance cannot be fixed incrementally
- Redirects planned to protect existing search visibility
03 / Before & after
What a modernisation can look like.
Self-initiated demonstrations. The ‘before’ sites are fictional and deliberately dated; they are not real companies.
Modern care, close to home.
Licensed and insured. Free written estimates. Serving your local area.
Book a visit*** Welcome to Maple Street Dental ***
Established years ago. Call us today for all your needs. We do many services in the area and surrounding areas.
Lorem services roofing repairs gutters shingles tile flat chimneys leaks inspection free estimate licensed insured call now click here to learn more about our company history…
Phone: see footer · © 2009
Drag, or use the arrow keys. The “before” is a fictional, deliberately dated example.
Dental · Concept
Redesign demo: dental clinic website
Before
- — Competing buttons and banners
- — Text-heavy pages with no hierarchy
- — Layout breaks on small screens
- — No clear booking path
After
- ✓ One booking action throughout
- ✓ Clear headings and short sections
- ✓ Layouts that adapt to every screen
- ✓ Booking in two taps from any page
Reliable roofing, repaired and replaced.
Licensed and insured. Free written estimates. Serving your local area.
Request a quote*** Welcome to Ridgeway Roofing ***
Established years ago. Call us today for all your needs. We do many services in the area and surrounding areas.
Lorem services roofing repairs gutters shingles tile flat chimneys leaks inspection free estimate licensed insured call now click here to learn more about our company history…
Phone: see footer · © 2009
Drag, or use the arrow keys. The “before” is a fictional, deliberately dated example.
Roofing · Concept
Redesign demo: local roofing website
Before
- — Fixed-width layout that does not fit phones
- — Tiny, low-contrast text
- — Phone number buried in the footer
- — Uncompressed images slow the page
- — Cluttered navigation with 12 items
After
- ✓ Fluid layout from 320px upward
- ✓ Readable type and strong contrast
- ✓ Click-to-call in the header
- ✓ Optimised, correctly sized images
- ✓ Five clear navigation items
04 / Mobile-first
Desktop and mobile, designed together.
Most local searches happen on phones. Every redesign is checked on desktop, tablet and mobile.
- Website assessment. A written review of design, mobile experience, navigation, SEO basics, speed and Core Web Vitals.
- Visual modernisation. Updated layout, typography and imagery so the site reflects the quality of your business today.
- Mobile responsiveness. Fixing layouts that break, tap targets that are too small and text that is hard to read on phones.
- Speed and Core Web Vitals. Image and asset optimisation, reduced latency and cleaner code to cut load times.
- SEO improvements. Better structure, titles, descriptions and internal linking, without losing the rankings you already have.
- UX and navigation. Simpler menus and clearer paths to your phone number and contact form.
Reliable roofing, repaired and replaced.
Licensed and insured. Free written estimates. Serving your local area.
Request a quoteReliable roofing, repaired and replaced.
Request a quoteNot sure what your website needs?
Request a free audit. We will review your site and tell you honestly what is worth changing.